(Harvard University Joint Center for Housing Studies. January 2014) (PRWeb. “Home Improvement Stores in the US Industry Market Research.” February 2014)
Almost 80% of Money Mailer readers are homeowners!
(Applied Geographic Solutions Census Demographics Current Year Estimates Database 2013B)
Money Mailer readers spend close to 50% more on Home Improvement totaling over $2,000 than the U.S. average per year.
(Mediamark Research & Intelligence Consumer Behavior Survey Data from the Applied Geographic Solutions Current Year Estimates Database 2013B)